Dana and I were just at Albertsons to satisfy various cravings, and I happened upon chocolate milk in the dairy section (shocker).  I wasn't really in the mood for it at first, but then something about the Nesquick caught my eye.  There were three types of chocolate milk, all with roughly the same nutritional information: Chocolate, Double Chocolate, and Chocolate Milkshake.  The last one intrigued me (what makes it milk-shake-y), so I bought all three to see what kind of marketing con this was, exactly.  I'll report on the results (I know you'll all wait with much anticipation, unable to sleep because of the suspense!).

 

Early returns from the milkshake one have it as thicker than normal milk (in a way I don't find very enjoyable).